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| Author: | Chuang, Y-T. Baum, J.A.C. |
| Title: | It's all in the name: failure-induced learning by multiunit chains |
| Journal: | Administrative Science Quarterly
2003 : SEP, VOL. 20:9, p. 33-59 |
| Index terms: | Business failures Learning |
| Freeterms: | Multiunit chains Naming |
| Language: | eng |
| Abstract: | Factors leading multiunit chains to adopt a common naming strategy, that is, naming components in a manner that identifies them with each other and the overall chain, rather than a local naming strategy that identifies a chain's components with their locations but not each other are examined. Particularly the effects of component failures on naming strategies are examined, because the naming strategies have been shown to be critical to chains' success. |
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