search query: @indexterm ORGANIZATIONAL LEARNING / total: 536
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| Author: | Morgan, R.E. |
| Title: | Market-based organisational learning - Theoretical reflections and conceptual insights |
| Journal: | Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 67-103 |
| Index terms: | Organizational learning Markets Knowledge management Information Theories Models |
| Language: | eng |
| Abstract: | Organisational learning (hereafter as: org-lrng.) has matured to such an extent that it can now be described as an institutionalization of a body of knowledge. This paper attempts to address the following: to delineate the org-lrng. concept by reviewing multi-disciplinary contributions, to evaluate the intellectual roots to market-based (here as: m-b.) org-lrng. by considering its theoretical heritage, to propose a model of the theoretical properties of m-b. org-lrng., to consider the extent to which m-b. organizational theory satisfies criteria for theory construction in marketing and organisation science, to identify critical gaps in our knowledge of m-b. org-lrng., and, to indicate the contextual issues surrounding the development of m-b. org-lrng. programs in firms. |
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