search query: @indexterm ORGANIZATIONAL LEARNING / total: 536
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| Author: | Morgan, R.E. Berthon, P. |
| Title: | Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms |
| Journal: | Journal of Management Studies
2008 : DEC, VOL. 45:8, p. 1329-1353 |
| Index terms: | marketing strategy market orientation technological innovation models organizational learning bio-technology industry companies United Kingdom |
| Freeterms: | business performance |
| Language: | eng |
| Abstract: | Conceptual arguments are introduced in order to establish relationships btw. market orientation and generative learning with their respective impact on exploitative and explorative innovation strategies (henceforth as: inn-str/s). An ambidextrous association btw. both forms of inn-str/s. and business performance is considered. Using data from 160 bioscience firms in the United Kingdom (U.K.), the model is empirically tested. Through structural equation modelling, two mutually exclusive paths are specified with market orientation leading to exploitative inn-str., while generative learning is leading to explorative inn-str. It is found that the ambidexterity exposed by firms in the form of exploitative inn-str. and explorative inn-str. significantly explains improvements in firms' business performance. |
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