search query: @indexterm ORGANIZATIONAL LEARNING / total: 536
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| Author: | Sanchez, J. A. L. Vijande, M. L. S. Gutierrez, J. A. T. |
| Title: | Organisational learning and value creation in business markets |
| Journal: | European Journal of Marketing
2010 : VOL 44:11/12 p. 1612-1641 |
| Index terms: | organizational learning value added markets Spain |
| Language: | eng |
| Abstract: | The purpose of the article is to study the impact of organizational learning on the creation of customer value and to examine how learning affects business performance. Also the role of market turbulence in the context of learning and value creation is studied. A conceptual model is built based on a literature review and tested on 181 Spanish manufacturing companies. The results show that the level of organizational learning correlates positively with the capability to create customer value as well as with the business performance. The effect of market turbulence on the learning-value connection remains unconfirmed. |
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