search query: @indexterm Models / total: 5362
reference: 178 / 5362
| Author: | Sun, B. Morwitz, V. G. |
| Title: | Stated intentions and purchase behavior: a unified model |
| Journal: | International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 356-366 |
| Index terms: | models consumer behaviour purchasing |
| Language: | eng |
| Abstract: | Intentions data commonly contain systematic biases: intentions change over time and not accurately predict consumers' purchase behavior. This paper proposes a unified model that considers various sources of discrepancies between intentions and purchasing. The model forecasts purchasing probability at the individual-level by linking explanatory variables and intentions to actual purchasing. |
SCIMA