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| Author: | Chipty, T. Snyder, C. |
| Title: | The role of firm size in bilateral bargaining: a study of the cable television industry |
| Journal: | Review of Economics and Statistics
1999 : MAY, VOL. 81:2, p. 326-340 |
| Index terms: | CABLE TELEVISION COMPANIES BILATERAL TRADE |
| Language: | eng |
| Abstract: | The authors examine the effect of buyer merger on bilateral negotiations between a supplier and n buyers. Merger may have bargaining effects in addition to the usual efficiency effects. The effect of merger on the buyers' bargaining position depends on the curvature of the supplier's gross surplus function: merger enhances (worsens) the buyers' bargaining position if the function is concave (convex). Based on a panel of advertising revenue in the cable television industry, the authors' estimates indicate that the gross surplus function for suppliers of program services is convex. |
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