search query: @indexterm RECORDINGS INDUSTRY / total: 54
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| Author: | Meenaghan, A. Turnbull, P. W. |
| Title: | The application of product life cycle theory to popular record marketing. |
| Journal: | European Journal of Marketing
1981 : VOL. 15:5, p. 1-50 |
| Index terms: | MUSIC INDUSTRY RECORDINGS INDUSTRY PRODUCT LIFE CYCLE MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA