search query: @indexterm cable television / total: 54
reference: 46 / 54
Author: | Krugman, D. M. Eckrich, D. |
Title: | Differences in cable and pay-cable audiences. |
Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 23-29 |
Index terms: | CABLE TELEVISION ADVERTISING CONSUMER BEHAVIOUR USA |
Language: | eng |
Abstract: |
SCIMA