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Author:Katz, W. A.
Title:TV Viewer fragmentation from cable TV - Evidence from the canadian experience.
Journal:Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 27-30
Index terms:CABLE TELEVISION
MARKET RESEARCH
CANADA
Language:eng
Abstract:
SCIMA record nr: 25652
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