search query: @indexterm FREQUENCY DISTRIBUTION / total: 54
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| Author: | Schillewaert, N. Meulemeester, P. |
| Title: | Comparing response distributions of offline and online data collection methods |
| Journal: | International Journal of Market Research
2005 : VOL. 47:2, p. 163-178 |
| Index terms: | Comparative research Data collection Frequency distribution Internet |
| Language: | eng |
| Abstract: | The paper reports the results of a comparison between traditional and online data collection methods. The response patterns from different data collection methods were compared to find out that all sampling methods generate different results. When controlling the socio-demographical factors online and offline data collection methods seem to generate similar results in many factors |
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