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| Author: | Barr, S. |
| Title: | Taking real resposibility: Cafédirect |
| Journal: | Admap
2005 : VOL. 40:1, p. 22-24 |
| Index terms: | Brands Coffee industry Competition Corporate responsibility Ethics |
| Language: | eng |
| Abstract: | The article shows how Cafédirect has built a successful fair trading partnership that is challenging established brands. It examines ethical consumerism and how it affects the marketplace. |
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