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| Author: | Al-Eisa, A. S. |
| Title: | Determinant attributes of supermarket patronage in Kuwait: an exploratory study |
| Journal: | Journal of International Selling and Sales Management
2006 : VOL. 12:1, p. 3-16 |
| Index terms: | supermarkets shopping consumer behaviour Kuwait |
| Language: | eng |
| Abstract: | The purpose of this study is to examine the attributes that influence the decisions of the consumers of private supermarkets in Kuwait. Findings show that the most determinant attributes were related to the merchandise image and the least important attributes were related to the physical environment of supermarkets. |
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