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| Author: | Bissell, K. Rask, A. |
| Title: | Real women on real beauty: Self-discrepancy, internalization of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty |
| Journal: | International Journal of Advertising
2010 : VOL. 29:4 p. 643-668 |
| Index terms: | advertising campaigns perception cosmetics industry |
| Freeterms: | Dove |
| Language: | eng |
| Abstract: | The study uses modified images of a Dove model, of varying sizes and body shapes, to examine if and how an exposure to a plus-size or average model would reduce women's short-time internalization of body image ideals. The purpose of the study is to evaluate women's beliefs about attractiveness and beauty in others and in themselves. |
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