search query: @indexterm cable television / total: 54
reference: 39 / 54
| Author: | |
| Title: | Special Cable issue : marketing, advertising and technology. |
| Journal: | Journal of Advertising Research
1983 : AUG-SEP, VOL. 23:4, p. 8-59 |
| Index terms: | CABLE TELEVISION TELEVISION ADVERTISING CHANGE CONSUMER BEHAVIOUR ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA