search query: @indexterm cable television / total: 54
reference: 37 / 54
Author: | Bush, A. J. Leigh, J. H. |
Title: | Advertising on cable versus traditional networks. |
Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 33-38 |
Index terms: | TELEVISION ADVERTISING CABLE TELEVISION USA |
Language: | eng |
Abstract: |
SCIMA