search query: @indexterm cable television / total: 54
reference: 33 / 54
Author: | Beville, H. M. |
Title: | The audience potential of the new technologies : 1985-1990. |
Journal: | Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, SUPPL. p. 3-10 |
Index terms: | TECHNOLOGICAL INNOVATION CABLE TELEVISION VIDEO INDUSTRY |
Language: | eng |
Abstract: |
SCIMA