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Author:Beville, H. M.
Title:The audience potential of the new technologies : 1985-1990.
Journal:Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, SUPPL. p. 3-10
Index terms:TECHNOLOGICAL INNOVATION
CABLE TELEVISION
VIDEO INDUSTRY
Language:eng
Abstract:
SCIMA record nr: 40909
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