search query: @indexterm cable television / total: 54
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| Author: | Lin, L. Y. S. Kim, C. J. |
| Title: | Ad tel : its history and application. |
| Journal: | European Research
1987 : VOL. 15:1, p. 22-27 |
| Index terms: | TELEVISION ADVERTISING CABLE TELEVISION |
| Language: | eng |
| Abstract: | A description of the development and operation of AdTel, a company formed by Adler-Eldridge, which originated the first dual or split-cable advertising testing system that could simultaneously transmit two different TV commercials on a single channel to cable households. The review covers the cut-in, the panel, the era of growth, high tech, scan panel and the promises of ScanAmerican single- source data. Seven Frames accompany the review. |
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