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| Author: | Helfer, J. P. Kalika, M. |
| Title: | Nouvelles televisions : les attentes du marche. |
| Journal: | Revue Francaise du Marketing
1988 : JAN-FEB, 116, p. 57-74 |
| Index terms: | CABLE TELEVISION FRANCE MARKET RESEARCH CONSUMER EXPECTATIONS |
| Language: | fre |
| Abstract: |
SCIMA