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| Author: | Helfer, J. P. Kalika, M. |
| Title: | La coherence interne dans les enquetes par interviews. |
| Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:1, p. 1-14 |
| Index terms: | APPRAISAL INTERVIEWS CONSUMER ATTITUDES CABLE TELEVISION |
| Language: | fre |
| Abstract: |
SCIMA