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| Author: | Bollapragada, S. |
| Title: | NEC's Optimization Systems Increase Revenues and Productivity |
| Journal: | Interfaces
2002 : JAN-FEB, VOL. 32:1, p. 47-60 |
| Index terms: | COMMUNICATIONS INDUSTRY LINEAR PROGRAMMING SOFTWARE MULTIPLE CRITERIA DECISION MAKING PRODUCTIVITY |
| Language: | eng |
| Abstract: | The NBC television network, a subsidiary of the General Electric Company (GE), uses optimization-based sales systems to improve its revenues and productivity. GE's corporate research and development center (CRD) developed these systems using operations research and management science techniques to improve NEC's sales processes. These systems remove bottlenecks caused by manual development of sales plans, helping NBC to respond quickly to client requests with sales plans that meet their requirements. These systems also enable NBC to make the most profitable use of its limited inventory of valuable advertising slots by estimating demands for airtime by show and by week and to schedule commercials. |
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