search query: @indexterm QUALITY CONTROL / total: 544
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| Author: | Sparrow, N. |
| Title: | Quality issues in online research |
| Journal: | Journal of Advertising Research
2007 : VOL. 47:2, p. 179-182 |
| Index terms: | internet panel data quality control |
| Freeterms: | online research |
| Language: | eng |
| Abstract: | Online polls and surveys offer fast and cost-effective research solutions. However, online panel members are motivated to participate in polls and surveys primarily by the chance to earn money, and some expend little effort answering questions, with disastrous effects on the quality of online data. It is suggested that panel members should be treated as valued employees and paid for carefully considered answers in order to improve the quality. |
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