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Author:Baker, T.
Murthy, N.N.
Title:A framework for estimating benefits of using auctions in revenue management
Journal:Decision Sciences
2002 : SUMMER, VOL. 33:3, p. 385-413
Index terms:Auctions
Pricing
Revenue
Stochastic processes
Language:eng
Abstract:The auhtors develop a model to explore the benefits of incorporating auctions in revenue management. The authors consider three models, namely, a traditional fixed price (non-auction) model, a pure auction model, and a hybrid auction model and evaluate their revenue performance under a variety of conditions.
SCIMA record nr: 244124
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