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| Author: | Geroski, P. |
| Title: | Creatividad en el acercamiento al mercado ¿Identificar o crear mercados?. |
| Journal: | Harvard-Deusto Business Review
1999 : MAY-JUN, 90, p. 68-77 |
| Index terms: | MARKET INFORMATION CREATIVITY INNOVATION |
| Language: | spa |
| Abstract: |
SCIMA