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| Author: | Day, George S. |
| Title: | ¿Que significa estar orientado al mercado?. |
| Journal: | Harvard-Deusto Business Review
1999 : NOV-DEC, 93, p.53-68 |
| Index terms: | MARKET ORIENTATION COMPETITIVE ADVANTAGE PROFITABILITY |
| Language: | spa |
| Abstract: |
SCIMA