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| Author: | Ruppert, T. |
| Title: | Auszureizen: Die neuen Spielräume. |
| Journal: | Absatzwirtschaft
1998 : SEP, p. 122, 124 |
| Index terms: | ADVERTISING COMPETITION PRODUCT DIFFERENTIATION COMMERCIAL LAW GERMANY |
| Language: | ger |
| Abstract: |
SCIMA