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| Author: | Gaski, J. |
| Title: | Does marketing ethics really have anything to say? |
| Journal: | Journal of Business Ethics
1999 : FEB 1, VOL 18:3, p. 315-334 |
| Index terms: | BUSINESS ETHICS MARKETING COMMERCIAL LAW |
| Language: | eng |
| Abstract: | The material to follow challenges the conceptual uniqueness and contribution of the content of the field of marketing ethics literature, this "review note" (an uncommon genre of academic manuscript - a briefly-presented review highlighting a specific point) concludes that, in terms of pragmatic behavioral guidance as well as conceptual content marketing ethics has nothing new nor distinctive to offer. Though an initially unexpected conclusion, perhaps, explanation is provided for why marketing ethics' absence of contribution is perfectly natural and appropriate. |
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