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| Author: | Petty, R. D. |
| Title: | Wireless advertising messaging: legal analysis and public policy issues |
| Journal: | Journal of Public Policy and Marketing
2003 : SPRING, VOL. 22:1, p. 71-82 |
| Index terms: | ADVERTISING COMMERCIAL LAW ELECTRONIC COMMERCE PUBLIC POLICY |
| Language: | eng |
| Abstract: | In the United States is developing a new form of advertising: wireless messaging. Wireless messaging contains short text messages which can be sent to cellular telephones, personal data assistants and other wireless units. Article considers the legal issues and issues of public policy which are raised by this form of advertising. |
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