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| Author: | Doernberg, A. |
| Title: | Die Lufthansa-Vertiebs- und Verkaufsstartegie als Nukleus einer neuen Marktausrichtung |
| Journal: | Internationales Verkehrswesen
1992 : JUN, VOL. 44:6, p.227-233 |
| Index terms: | TRANSPORT AIR TRANSPORT MARKETING |
| Language: | ger |
| Abstract: | The author discusses Lufthansa's new sales and marketing strategy. He states that the company is adjusting to the structural changes in international aviation, and its new strategy grants a position among the leading airlines of the world. |
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