search query: @author Simon, H. / total: 55
reference: 19 / 55
| Author: | Simon, H. Kucher, E. |
| Title: | The European pricing time bomb, and how to cope with it |
| Journal: | Marketing and Research Today
1993 : FEB, VOL. 21:1, p. 25-36 |
| Index terms: | |
| Freeterms: | PREISPOLITIK, EUROPA |
| Language: | eng |
| Abstract: | Are you mastering your Euro-pricing? Have you begun to change your prices in Europa in the direction of your preferred price level? Does your company take car that prices are not set as if Europe still consisted of separated markets? Do you have a conscious policy on parallel imports or is this just an annoyance for which you have not yet found an answer? If your answer to such questions is 'no' then the pricing alarm bells should be ringing. |
SCIMA