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| Author: | Simon, H. Sebastian, K. H. |
| Title: | Reift ein junger Markentypus?: Ingredient Branding. |
| Journal: | Absatzwirtschaft
1995 : JUN, p. 42-43,46-48 |
| Index terms: | BRANDS MARKETING STRATEGY SUCCESS |
| Language: | ger |
| Abstract: |
SCIMA