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| Author: | Lommerud, K. Sorgard, L. |
| Title: | Merger and product range rivalry |
| Journal: | International Journal of Industrial Organization
1997 : NOV, VOL. 16:1, p. 21-42 |
| Index terms: | TOWNS VOLATILITY ORGANIZATION |
| Language: | eng |
| Abstract: | The received literature concludes that if scale economies are absent, mergers are often unprofitable under Cournot competition, but always profitable under Bertrand. In a linear demand model with three firms initially, where there are two merger candidates, the authors show that results will change if they introduce the number of brands as a choice variable. When a non-participating firm responds to a merger by introducing a new brand, the merger would often have been welfare improving. |
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