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| Author: | Jacobs, L. Samli, A. C. Jedlik, T. |
| Title: | The nightmare of international product piracy: exploring defensive strategies |
| Journal: | Industrial Marketing Management
2001 : AUG, VOL. 30:6, p. 499-509 |
| Index terms: | PIRACY STRATEGY |
| Language: | eng |
| Abstract: | Intentionally copying the name, shape, or look of another product to steal that product's sales is pirating. In this article, the authors discuss different types of piracy and propose different ways of fighting these illegal activities. |
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