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| Author: | Prickett, R. |
| Title: | Accept no imitations |
| Journal: | Financial management : the magazine from CIMA
2004 : FEB, p. 18-21 |
| Index terms: | Marketing Brands Products Piracy |
| Language: | eng |
| Abstract: | Firms are struggling to protect their brands against the massive influx of pirated products. This Cover feature article investigates this billion-dollar trade asking what legitimate businesses can do to combat it. |
SCIMA