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| Author: | Gupta, P. B. Gould, S. J. Pola, B. |
| Title: | "To pirate or not to pirate": a comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision |
| Journal: | Journal of Business Ethics
2004 : DEC II, VOL 55:3, p. 255-274 |
| Index terms: | ethics business ethics piracy software CONSUMER BEHAVIOUR consumer behaviour diffusion marketing government policy |
| Freeterms: | decision making |
| Language: | eng |
| Abstract: | Consumers of software encounter a acquisition-mode decision, namely whether to purchase or pirate. Marketers face the decision whether to try and stop piracy or just ignore it, and policymakers face the decision whether to implement interventionist or 'laissez faire' policies. This article focuses on the consumer perspective, exploring it on a comparative basis. The findings suggest that ethics as a factor is embedded in a multidimensional set of determinant factors affecting software piracy, such as attitudes, legal aspects and social support. |
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