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| Author: | De Castro, J. Balkin, D. B. Shepherd, D. A. |
| Title: | Knock-off or knockout? |
| Journal: | Business Strategy Review
2007 : SPRING, VOL. 18:1, p. 28-32 |
| Index terms: | customers piracy |
| Language: | eng |
| Abstract: | Today product piracy is a prevalent, but commercially worrying, practice. This article claims, after extensive research, that those who pirate your products can sometimes actually be helpful to your sales. The writers point out that piracy is bad news but maybe it is not necessarily all bad. |
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