search query: @indexterm fair trading / total: 55
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| Author: | Bezencon, V. Blili, S. |
| Title: | Ethical products and consumer involvement: what's new? |
| Journal: | European Journal of Marketing
2010 : VOL 44:9/10, p. 1305-1321 |
| Index terms: | ethics fair trading consumer behaviour product image |
| Language: | eng |
| Abstract: | The purpose of the article is to provide an instrument that measures product involvement and its effects on ethical product consumption in the context of fair trade products. A model is constructed based on in-depth literature analysis, and analyzed using structural equation modeling. According to the study, the construct for ethical products seems to be a valid predictor of involvement. Furthermore, the involvement seems to be higher in the ethical product category than in an "ordinary" product category. The article provides a useful ground from which practical implications for the marketing of fair trade products can be derived. |
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