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Author: | Hartlieb, S. Jones, B. |
Title: | Humanising business through ethical labelling: Progress and paradoxes in the UK |
Journal: | Journal of Business Ethics
2009 : SEP I, VOL. 88:3, p. 583-600 |
Index terms: | United Kingdom industries corporate responsibility business ethics regulations fair trading surveys |
Freeterms: | initiatives labelling |
Language: | eng |
Abstract: | In order to make 'ethical' products widely available and visible, labelling schemes are practical arrangements. The study reported herein aims at assessing the contribution of U.K. ethical, social and environmental certification and labelling initiatives (herein as: lbl-inits.) to 'sustainable' consumption and production based on a qualitative survey of 15 of the 26 main U.K. initiatives in social justice, animal welfare and environmental sustainability from the agriculture, food processing,..., and personal care sectors. By analysing the basic characteristics and concepts of these labels and exploring the emergence of lbl-inits., it is assessed whether labels help add an ethical dimension, or whether they also reduce such missions to the technical management of adding only another 'utility' to a product. It is assessed whether the gradual 'mainstreaming' of ethical initiatives such as 'Fairtrade' risks subsuming ethical goals within business participants' competitive and profit-oriented logics etc. |
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