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| Author: | Doran, C. |
| Title: | Fair trade consumption: in support of the out-group |
| Journal: | Journal of Business Ethics
2010 : SEP, VOL. 95:4, p. 527-541 |
| Index terms: | fair trading decision making motivation psychology |
| Language: | eng |
| Abstract: | Two sets of self-transcendence values universalism and benevolence motivate to promote the welfare of others rather than yourself. This article seeks to conclude the exact nature of the interaction between these sets of values and the consumption of fair trade products. Universalism values were found to have a significant influence on fair trade consumption in former studies while surprisingly benevolence values did not. It was found that group membership could have an influence on the decision to buy fair trade products. |
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