search query: @indexterm negotiation (sales) / total: 55
reference: 47 / 55
Author: | Dickson, P. R. |
Title: | Distributor portfolio analysis and the channel dependence matrix : new techniques for understanding and managing the channel. |
Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 35-44 |
Index terms: | MARKETING MANAGEMENT MARKETING CHANNELS PORTFOLIO MANAGEMENT STRATEGY NEGOTIATION (SALES) POWER |
Language: | eng |
Abstract: |
SCIMA