search query: @indexterm negotiation (sales) / total: 55
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Author: | Neslin, S. A. Greenhalgh, L. |
Title: | Nash's theory of cooperative games as a predictor of the outcomes of buyer-seller negotiations : an experiment in media purchasing. |
Journal: | Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 368-379 |
Index terms: | NEGOTIATION (SALES) SALES |
Language: | eng |
Abstract: |
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