search query: @indexterm negotiation (sales) / total: 55
reference: 44 / 55
Author: | Clopton, S. W. |
Title: | Seller and buying firm factors affecting industrial buyer's negotiation behavior and outcomes. |
Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 39-53 |
Index terms: | INDIVIDUAL BEHAVIOUR INDUSTRIAL PURCHASING NEGOTIATION (SALES) |
Language: | eng |
Abstract: |
SCIMA