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| Author: | Simon, H. |
| Title: | Management strategischer Wettbewerbsvorteile. |
| Journal: | Zeitschrift für Betriebswirtschaft
1988 : APR, VOL. 58:4, p. 461-480 |
| Index terms: | PLANNING STRATEGIC PLANNING MANAGEMENT COMPETITIVENESS |
| Language: | ger |
| Abstract: | The current competitive situation is analyzed, which is characterized by permanent overcapacity, demand stagnation, standardization of quality and know how and internationalization. In this situation, it becomes crucial to implement competitive advantages. Criteria for strategic advantages are defined and principles formulated which must be observed in the creation and defense of competitive advantages. An empirical study identifies weaknesses and strengths in prevailing competitive strategies. |
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