search query: @indexterm Readership surveys / total: 56
reference: 46 / 56
| Author: | Vliet, J. van |
| Title: | Media measurement and media choice: progress or stagnation? |
| Journal: | European Research
1980 : JUL, VOL. 8:4, p. 147-154 |
| Index terms: | ADVERTISING RESEARCH MARKET RESEARCH MEDIA SELECTION READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA