search query: @indexterm Readership surveys / total: 56
reference: 44 / 56
| Author: | Urban, C. D. |
| Title: | Correlates of magazine readership. |
| Journal: | Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 73-84 |
| Index terms: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR MEDIA SELECTION READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA