search query: @indexterm Readership surveys / total: 56
reference: 44 / 56
Author: | Urban, C. D. |
Title: | Correlates of magazine readership. |
Journal: | Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 73-84 |
Index terms: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR MEDIA SELECTION READERSHIP SURVEYS |
Language: | eng |
Abstract: |
SCIMA