search query: @indexterm Readership surveys / total: 56
reference: 43 / 56
| Author: | Rossiter, J. R. |
| Title: | Predicting Starch scores. |
| Journal: | Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 63-68 |
| Index terms: | ADVERTISING RESEARCH READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA