search query: @indexterm Readership surveys / total: 56
reference: 12 / 56
| Author: | Lynch, K. Stipp, H. |
| Title: | Examination of qualitative viewing factors for optimal advertising strategies. |
| Journal: | Journal of Advertising Research
1999 : MAY-JUN, VOL. 39:3, p. 7-16 |
| Index terms: | Television advertising Readership surveys |
| Language: | eng |
| Abstract: |
SCIMA