search query: @indexterm Readership surveys / total: 56
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| Author: | Page, K. |
| Title: | New developments in readership research |
| Journal: | International Journal of Market Research
2000 : WINTER, VOL. 42:4, p. 367-379 |
| Index terms: | NEWSPAPER INDUSTRY PUBLISHING INDUSTRY READERSHIP SURVEYS |
| Language: | eng |
| Abstract: | This paper describes some notable developments in readership research around the world. Pressure to measure an increasing number of titles and, in some cases, newspaper sections has led to some new solutions. Two recent studies have addressed the growing demand for media planning data on how long it takes for print titles to accumulate their readership. |
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