search query: @indexterm Readership surveys / total: 56
reference: 42 / 56
| Author: | Mattison, M. |
| Title: | Techniques for developing newspaper audiences. |
| Journal: | Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 11-14 |
| Index terms: | NEWSPAPER ADVERTISING READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA