search query: @indexterm READERSHIP SURVEYS / total: 56
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| Author: | Duffy, B |
| Title: | Response order effects - how do people read? |
| Journal: | International Journal of Market Research
2003 : VOL 45: 4, p. 457-466 |
| Index terms: | READERSHIP SURVEYS |
| Language: | eng |
| Abstract: | This article examines results of a response order adopted by market research agencies. Normal and reversed showcards are examined. Article also identifies a fact that a part of respondents; a quarter don´t read lists which they are presented. |
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