search query: @indexterm Readership surveys / total: 56
reference: 4 / 56
| Author: | Vogt, C. |
| Title: | Newspaper reader need.states |
| Journal: | Admap
2004 : APR, VOL. 39:4, (449) p. 38-41 |
| Index terms: | Advertising Strategy Readership surveys Newspaper industry |
| Freeterms: | Media |
| Language: | eng |
| Abstract: | The article author identifies five different types of reader motivation, and shows how these can guide ad strategies. |
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